Paper Dreams, Beginning to Dream, In Need of Dreams…

In response, personal attention was drawn to the Chapter beginning “Influence, Commerce and the Little Magazine” by Eric Staley (1983), of whom I quote: ‘The word “Magazine” derives from the Arab-French magasin, meaning store-house.’ Whilst a store-house is largely stone, encapsulating and food-related in Ye Olde English book of mantra, only one uttered variable existed in the ‘stew’ or ‘salad’ of literature: the notion of ‘encapsulating’. Indeed, said metaphorical references indicate the extent of range; a newly concocted range of broad forms of literary inclusions such as politics, culture and original writing – a far cry from misleading titles General Magazine and American Magazine by Franklin and Bradford, respectively, of whom focussed upon politics fundamentally. My objective fascination – not only in the flaw of officiating Franklin as the initial publisher ahead of the rightful Bradford – adheres to the initial boom of magazine production and eventual refinement of what should and should not be included, by proportion and concise selection, per themed magazine. In short, how magazines continue to grow when depleting in varying content and becoming an identifiable, thematically accepted work – without dwindling revenue. Ironically, whilst magazine concentrations have refined, the ‘Mass Media Revolution’ has surfaced; topics and genre have shortened per magazine, yet the format and distribution of service available has exploded. As informed by Mediashift concerning multi-platform business-related information, some B2B magazines are ‘developing webinars, sponsoring trade shows, and creating online databases of information related to their topics, in addition to the now-commonplace websites, social media outreach, and digital editions’ showing how the next stage of print evolution is digital. I find it compelling to review the growth overall – primitive yet precise prints of Franklin, to the stewing pot of ‘Salmagundi’ from both Boyers/Irvings Brothers – which appears to have reached full circle, when considering the aims of new circulation aspirations in peppering consumers.


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